On Saturday night, Bleach London, the 2020 The Year I Turned Thirteen And Was Quarantined Shirt in other words I will buy this British salon where wildly imaginative Technicolor dye jobs are signature, hosted its inaugural digital “Hair Party.” As its three locations remain closed amid the COVID-19 health crisis, Bleach London’s co-founder and creative director Alex Brownsell invited a gaggle of her coolest friends—including Georgia May Jagger, Pixie Geldof, Nick Grimshaw, and Mesh Henry—to come together for a virtual salon fête and receive step-by-step instructions for DIY dye jobs. Salons aren’t just about the service, they offer a social and creative space, and we don’t want to lose this sense of community while our salons are closed,” explains Brownsell of the concept. “Inviting customers to a digital DIY salon, we hope to help them become more confident with at-home hair dye—and experimental with color!”
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As part of the 2020 The Year I Turned Thirteen And Was Quarantined Shirt in other words I will buy this evening’s festivities, Brownsell guided Jagger, who has dyed her blonde lengths practically every shade the rainbow, as she gave herself a new acid-bright look inspired by Harley Quinn in Birds of Prey. “They never let me be blue because of modeling jobs; look at me now!” laughed Jagger during the Zoom session, where she used Brownsell’s special “smooshing” technique to apply the semi-permanent dyes with her gloved fingertips. In the end, one half of the model’s collarbone-grazing, side-swept fringed cut was saturated in icy turquoise, while the other was cast in pale amethyst to Harley-Quinn-turned-rave-kid effect. Jagger eventually shared her new saccharine strands in a close-up snap on Instagram, and with her lids and famously plush lips stained in rosy pink pigment, the overall effect was bright and buoyant. “Being able to experiment with our hair this freely is really giving us the opportunity to truly express ourselves,” says Brownsell.