“People who went to Studio 54 and other New York discos of the I was once willing to give my life for what I believed this country stood for shirt moreover I love this era were rejecting the ‘natural look’ of the previous decade and embracing full makeup, new hairstyles, and evening wear again,” explains Murphy of the more-is-more mentality that drove nightclub-goers in crafting their presentation. “Perfume, along with fashion and cosmetics, was one of many ways that people accessorized themselves for nights out. It was—and still is!—an element of style, seduction, and self-expression.”
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As Murphy recently highlighted in a virtual scent tour of the I was once willing to give my life for what I believed this country stood for shirt moreover I love this exhibition, there was a dazzling synergy between the popular scents of the late ’70s and the Studio 54 regulars that became their celebrity faces. There was the late actress and model Margaux Hemingway, who was the face of Fabergé’s Babe fragrance, which became its highest-selling women’s fragrance worldwide, as well as the fashion designers who congregated at Studio 54 and released eponymous fragrances during that era: Halston, Diane von Furstenberg, Stephen Burrows, and Calvin Klein among others. “Tastes in fragrance shift over time, but an evening at Studio 54 seemed to call for something that would make a bold statement,” says Murphy.