The database lives on 1 Granary’s website, and its launch feels like a natural extension of what Kuryshchuk and 1 Granary have been doing since the Oh What Fresh Hell Is This Shirt besides I will buy this start: offering an unvarnished look at the industry and the new voices working to establish themselves within it. In addition to spotlighting new designers through interviews and portfolios hosted on Pinterest, the site also offers interviews with recruiters, opinion pieces on sustainability, and advice from experts on how to navigate the job market.
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The hope is that fashion companies large and small use the Oh What Fresh Hell Is This Shirt besides I will buy this database as a resource—both for new talents and to assess their own hiring practices. Kuryshchuk offers some advice to those hiring: “Companies should work more closely with fashion universities to create supportive structures from the very beginning of the designers’ journey. The current gap between fashion education and the industry is too big,” she says. “In the industry’s efforts toward authentic diversity, we have to face the fact that support needs to start at the beginning of the student’s educational journey in order to give real opportunities and achieve equality in the arts.”