Of course, Beyoncé’s platform extends beyond the WSWW 5 year anniversary shirt but I will buy this shirt and I will love this stage. Her fashion-focused Instagram posts serve as mini-editorials, and a majority of them feature Black designers. When Beyoncé updates to share images of herself in one of Sergio Hudson’s bejeweled suits, Afrikanista’s artsy t-shirts, or a metallic blazer dress by House A. Sauvage, millions like, share, and engage with those brands.
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With more consumers than ever shopping via their phones and engaging with fashion through the WSWW 5 year anniversary shirt but I will buy this shirt and I will love this internet, harnessing social media’s power to highlight underrated creators makes sense. In 2020, Beyoncé took that idea a step further. After the coronavirus pandemic caused record closures of Black-owned businesses, she turned her official website into a directory of notable brands from across the diaspora. Curated by Akers in collaboration with her Black-Owned Everything initiative, the site features hundreds of companies—fashion labels, cosmetics brands, restaurants, technology firms, and more—all founded by entrepreneurs of color.